Agency:

The Consultative Group for the Poor (CGAP) is a global partnership of more than 30 leading development organizations that works to advance the lives of people living in poverty, especially women, through financial inclusion.

Context:

The project was conceptualized with the objective to build on CGAP’s existing body of work on social norms that impact women’s financial inclusion.

Objective:

Aimed at identifying norm-transformative interventions in the financial inclusion space and adjacent economic sectors that could be tested in the financial inclusion realm and examine in more detail interventions that can be done by policymakers and regulators to have a norm-transformative effect, in the financial inclusion and adjacent sectors.

Interventions:

Analyzed instances of market systems interventions that aim to transform prevailing gender norms; examined adjacent economic sectors and identified instances where market systems interventions have affected behaviors to increase or decrease women’s labor force participation and effectively helped to shift norms; studied regulatory changes that can have a positive effect on shifting norms and the role of financial, and non-financial, sector regulators.

Outcome:

A diagnostic report that provides an overview of market systems interventions that have or are transforming gender norms along with reasons why these interventions have been successful in transforming norms to inform the strategy of CGAP’s gender vertical for the next 5 years